Integrated stove The industry has broad prospects, and the market is promising. But with the constant influx of new forces and traditions, Kitchen electricity The giants are advancing vigorously, and the competition in the industry is intensified. Pun Sen With so many competitors in the market, they are still standing at the forefront of the market.
The reason why pson is getting the favor of the market and consumers is closely related to his own quality and the decisions of his leaders. fhminsu.cn has the honor to interview Mr. Song Pengfei, general manager of pun Sen. Let's listen to song's unique view. The following is an interview:
(Mr. Song Pengfei, general manager of pomson integrated stove on the right side)
Integrated kitchen Online Since its inception, pson electrical appliances has been awarded product practical patents and product appearance patents several times since its inception. As of now, pson has more than 200 patent certificates. Can you share with us what drives pson integrated stove to continuously promote research and development and technology?
Song Pengfei, general manager of pun Sen (hereinafter referred to as "Song Zong") Enterprise competition, in the final analysis, is the competition of products. Your products really bring those values to consumers. This is what we value more. So we do not blindly launch a product, nor blindly follow suit. All of our products have their own characteristics. We value the originality of products very much. Therefore, compared with other brands in the industry, our products have more original patents. We are pursuing a batch of new products, developing a batch of products, cultivating a batch of products, and continuously providing competitive products for the terminals.
[integrated kitchen online] investment is the continuous work of the enterprise and requires a lot of energy. So how does pson integrated stove balance the work of attracting investment and training big business?
Song Zong I think investment and education are complementary to each other. Only by cultivating large businesses can we attract more high-quality customers to join this brand. Training customers is fundamental. This year, aiming at the old business, our company headquarters has launched 10 large-scale activities in one year to promote the terminal activities and boost the sales of terminals. At the same time, through the activity officer of the operation Department, the dealer guides the dealers how to manage the terminal stores, and then, with the company's business school, the products are sold on a regular basis, and sales training is conducted to help the terminal sales. Compared with investment promotion, we really value the upgrading and optimization of the old business.
[integrated kitchen online] how do you think the integrated kitchen enterprises can stand out in such a competitive environment?
Song Zong First, we must have an independent R & D capability and continue to endanger the products of the terminal. In the final analysis, brand competition is the competition of products. This is why we have been more concerned about the development of new products over the years.
Second, to have a strong manufacturing capability, the integrated kitchen industry is different from other products. Relatively speaking, the quality of production is higher. Therefore, there are certain requirements for production sites, production equipment and production technology. As a brand with more than 10 years of operation in the integrated stove project, pomson has a strong production technology strength. At the end of this year, we will all move to the new industrial 4 intelligent factory in Pukou Development Zone, with an annual capacity of 1 million 500 thousand intelligent integrated cookers.
Third, with a strong brand promotion, it has invested at least tens of millions of advertising fees per year. It includes CCTV, high-speed rail, weight media, Baidu, today's headlines, Huicong net, China integrated kitchen and other important media.
Fourth, with a perfect dealer support system, pun has a professional team to help dealers from the beginning of new customers, from the design of blueprint to the operation of late stage. In the past 19 years, in order to enhance the terminal skills of distributors, we have set up the pun business school to train and guide the dealer team in product knowledge and sales skills.
(picture of pun new factory)
I am very grateful to Song Zong for accepting our interview. We also believe that pson will continue to bring the trust of the masses of consumers and create good products with innovative technology in the ups and downs of the market.
Text: integrated cooker Online - small steamed stuffed buns