With the gradual entry of capital, Integrated stove As the market competition intensifies, enterprises will have to seize the potential of the blank market. Pun Sen Integrated kitchen as a young and vibrant innovative type. Kitchen electricity In the past ten years, the enterprise has completed a sword and completed the magnificent transformation from the production enterprise to the brand enterprise, always walking in the forefront of the development of the industry.
Tang Bo, director of marketing department
The Shengzhou exhibition, by virtue of its solid corporate strength, shows the unique charm of pson, attracting a large number of consumers' attention. fhminsu.cn The reporter had the honor to interview Mr. Tang Bo, director of marketing department of Pogson.
Integrated kitchen Online Pun has always been committed to creating healthy and fashionable kitchens for consumers. What special products did Pu Sen bring to our consumers at this Shengzhou exhibition?
(pun market director, Tang Bo) At the exhibition, pun and A1P, B2Z and B2ZK three high-end intelligent integrated kitchen exhibition. A1P integrated oven top mosaic multi-function smart screen design, built-in recipes function can not only satisfy the creation of food, but also enjoy the easy time of music and video in cooking, at the same time also has 100L super capacity disinfection cabinet and steam automatic cleaning and other functions.
B2Z steam box, external water ejection tank of integrated oven, water and scald free at any time. The double water supply system ensures the stability of water supply, so that the heating plate will always have water, and it will not dry and burn, but also has no condensation water to fall down, so as to avoid the destruction of taste and nutrition.
B2ZK steaming and baking, one can be steamed and baked, one is equal to five units, and it has high temperature disinfection function. Its fan is the largest mute fan in the industry. It can ensure the environmental temperature and double temperature protection between the bottom of the cooker and the baking and baking machine. When the temperature rises to the set point of the thermostat, the whole integrated stove will enter the power failure protection to avoid the occurrence of fire and other hidden dangers.
It is what we have been doing all along to adapt to the current development trend and meet the demands of the market and consumers. It is also the reason why Pogson has always attracted consumers.
Integrated kitchen Online In the past few years, the growth rate of the integrated kitchen industry is much higher than that of the traditional kitchen electricity industry. In this case, do you think the integrated kitchen will become a new kinetic energy for the development of the kitchen and electric industry?
[soup total] Integrated kitchen products not only meet the needs of consumers in function, but also bring aesthetic sense to design. This is particularly evident in integrated kitchen appliances. Innovation needs to meet the potential needs of customers, which requires the guarantee of technology and strength.
The future development trend of integrated kitchen products is modular automatic combination, zero sense kitchen, comprehensive protection, intelligent maintenance and so on. There is no doubt that the integrated kitchen has broken the cold winter of the kitchen electricity market and opened up a new growth point for the whole industry. Therefore, I think the integrated kitchen will become a new kinetic energy for the development of the kitchen electricity industry.
Integrated kitchen Online With the gradual entry of capital and intensified competition in the integrated kitchen market, what changes have been made in market operation and brand building?
[soup total] When it comes to capital entry, my idea is that for the industry, this is a good thing. There are two main points: first, the entry of capital will accelerate the rapid and standardized development of the industry; on the other hand, the prospect of this industry is very good. Everyone is optimistic about this industry. Everyone is beginning to pay attention to this industry. We also hope that more capital giants can enter the industry, and we will work together to create a better industry.
For two years, Pogson is the key to development. We invest 2 hundred million of the new industry this year. Four The smart factory is about to be completed, and we expect the new factory to be settled by the end of the year. At present, all our new machinery and equipment have already entered. In this new factory, almost all of us use intelligent robot arm to build the production line, and truly become the industry's first factory to turn off lights. At the same time, our national integrated kitchen and electric laboratory should start simultaneously. These changes will lay the hardware foundation for the development of Pun in the next ten years.
For the brand, in order to adapt to the changes in the new corporate image, we also started working with the Beijing design company to create a new VIS system for the brand and SI.
In view of the brand promotion section, we will gradually increase the launch of brand publicity from the second half of the year. At the company level, we will add high-speed rail and high-speed outdoor advertising at the company level, and increase the cooperation of online weight media such as Sina, Sohu, Tencent home, Qijia network and other Internet media.
We are also starting to try to promote our pson brand by running short video, short live video and live broadcast. Through these aspects, we can enhance our brand awareness and reputation.
Integrated kitchen Online In 2018, the total scale of the integrated kitchen industry is 12 billion 900 million, and the number of brands is increasing. Although it helps further enhance the popularity of the integrated kitchen industry and enlarge the scale of the industry, on the other hand, it will disrupt the rhythm of the enterprises in the original integrated stove industry and accelerate the industry shuffling. How do you think pun will plan the strategic development next?
[soup total] At this stage, there will be industry reshuffle, but for those brands with precipitated brands, this is an opportunity. 2019 is the tenth year of the establishment of the pun Sen brand. During this period, we are carrying out the 10th anniversary celebration of "ten years of Daqing's thanks to the whole country". For the next pun planning, I use a sentence to sum up: 3 years 500 million into the top three industries. This is our common goal of pson. Specific detailed planning, we will be in next year's annual conference to do a detailed explanation, I do not start one by one here.
Finally, we hope that our distributors will pay attention to our company. Our "ten million business plan" is on the way. We hope that you have a dream partner to choose pson. Let's build a brand new pun!
Editor: integrated stove Online - hee hee